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Hello Back Bay Besties, happy Monday.

We hope you had a great weekend, and had a chance to stock up on some Topo Chico, Mineragua or Rambler before Easter. The brunches are pretty much all filled up by now (although, at the time of this writing, some still have openings, see Trenta and Playa Mesa), but there are lots of first come, first serve events happening this week and next weekend. We usually steer clear of the police blotter, but we’ll make a one-time exception for the arrest of last week’s BMW-driving road rager—a man whose Corona zip code came as a shock to absolutely no one.

To our new readers—welcome! The Back Bay Buzz delivers just the right amount of news and events for locals in Newport Beach and Costa Mesa. No crime, no politics, no spam—just the good stuff. We scan newspapers, blogs, social media, business journals, and Google alerts so you don’t have to.

In today’s Buzz:

— Jon Dougher, Publisher, Back Bay Buzz

If your Pinterest boards are filled with Slim Aarons’ photography and 1950s-era coastal glamour, your beach days are about to get a major upgrade. Business & Pleasure Co.—the brand that single-handedly turned the humble beach umbrella into a status symbol—has officially announced the opening of a new brick-and-mortar retail location in Newport Beach.

Born from a "love story" between two Australian friends (Ollie Edwards and Lachlan Leckie) and their California dreams, the brand was established with a singular mission: to eliminate the "ugly and poorly made" from the shoreline. What started with a single fringed umbrella in 2016 has evolved into a global lifestyle empire, blending "Coney Island nostalgia" with modern, high-tech durability.

Following the massive success of their flagship Laguna Beach House, the Newport Beach expansion signals the brand’s deeper dive into the "Home and Commercial" categories. The new space is expected to be more than just a store; it will likely mirror the "Beach House" concept—a curated sanctuary where shoppers can test-drive the Waterhouse and Al Fresco furniture collections while surrounded by the brand's signature Pleasuretex™ fabrics.

🌊 Water temp = 65º
Suit Rec: Spring suit/Full suit 3/2

Thanks! Please ignore any typos, our editor pulled a hammy dragging his Veer wagon across the sand on Saturday. We told him to splurge for the sand tires.

PS: Feel free to let me know any feedback or inside scoops you have for the newsletter. Just reply to this email, I read every one. Thanks!